Scortea.pl - modern online drugstore in 8 weeks
About the Client
Scortea.pl is a Polish, family-owned online drugstore whose mission is to promote and support longevity by providing carefully selected supplements, health-supporting preparations, and high-quality cosmetics. Customers value the speed of order fulfillment and wide availability of the assortment.
Client's Problem
In the face of the dynamically developing e-commerce market, the original version of the scortea.pl store reached its limits, the site needed a comprehensive refresh that would ensure a modern look and, above all, better functionality.
Main challenges:
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Technological limitations: The service required migration and implementation of a dedicated, optimized WooCommerce template, as the existing template did not meet sales requirements.
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Performance and SEO issues: Site verification indicated a poor result in PageSpeed Insights, and the SEO audit noted the lack of key elements, e.g., H1 headers on the home page, which negatively affected visibility in search engines.
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Insufficient functionality: Lack of advanced integrations, dedicated modules, or extensive product filtering mechanisms.
Proposed Solution
The goal of the project was to create a fully dedicated, fast, and intuitive online store, ready for scaling and future development. Endora’s key actions and solutions:
| Area |
Actions |
| UX/UI & Design | Designing mockups (graphic design) and implementing a fully dedicated WooCommerce template covering every element of the purchasing path: Header, Footer, Menu, Homepage, Product Listing, Product Card, Cart, and Checkout. |
| E-commerce Development | Implementation of dedicated functions such as: Product filtering mechanism, Module linking products with blog articles, and an advanced Category tree. Using FiboSearch Premium to ensure instant, dynamic product search. |
| Technology and Migration | Migrating the scortea.pl service to a new, more efficient version. Implementation of basic configuration, Data Layer for e-commerce, and Complianz plugin integration. Planning and implementing necessary 301 redirects to preserve the SEO value of existing URLs. |
| Optimization | Establishing guidelines and configuring SEO elements: Verification of headers (H1, H2, H3), meta tags, and meta descriptions, and preparing the page to achieve better results in PageSpeed. |
Achieved Results
As a result of the project, Scortea.pl gained an e-commerce platform that not only stands out for its aesthetics but is primarily optimized for sales and future development.
- Modern technological foundation: The store operates on a new, dedicated WooCommerce version
- Conversion growth: Dedicated design and streamlined purchasing path have a direct impact on higher conversion.
- Readiness for scaling and development: Data Layer implementation allows for advanced tracking of user behavior, crucial for marketing activities and further e-commerce optimization.
- Additionally, Endora proposed a Service Level Agreement (SLA), guaranteeing constant technical care (monitoring, updates, response time) and the possibility of immediate service development thanks to reserved project hours.
- SEO and User Experience Improvement: Implemented structure optimization, new category tree, and dedicated search module (FiboSearch) ensure customers find products faster.
